Sales From Rainbow Pride Premium Tea’s Green Tea with EGCG and Decaf Infusions Helps to Raise Money for HIV-AIDS Research and Awareness Programs

San Diego, CA (PRWEB) April 18, 2007 -- Just Different Specialty Tea Company, the undisputed tea industry pioneer in creating and developing fun, healthy and socially conscience tea brands, today announced their Rainbow Pride Premium Tea is now available at www.rainbowpridetea.com and that $1.00 from every package sold through the company website will be donated to HIV-AIDS research and awareness programs.

"I take great pride in guiding and directing my company to create, develop and launch new, exciting and socially conscious tea brands. In 2004, the Rainbow Pride Premium Tea brand was the second brand we launched (TEA for MEN www.teaformen.com was the first) after starting Just Different Specialty Teas but our exposure was limited because Rainbow Pride Tea was only available as loose tea. We listened to what people wanted and as a result, Rainbow Pride Tea is now available in easy to brew tea bags and will soon be available on store shelves across the U.S. in ergo-friendly sports bottles as a ready to drink beverage," said Frank Kenny, founder and CEO of Just Different Specialty Teas.
In keeping with the easily identified and recognizable oval labels used by Just Different Specialty Teas for all their brands, the new look for Rainbow Pride Tea reveals a vibrant oval label with the Rainbow Pride flag waving proudly in the wind. The label copy bellows for support for HIV-AIDS research and awareness programs.

"We have a standing joke around here about 'being from the future' and we seriously pride ourselves with passionately developing new, exciting and forward-looking tea brands to accommodate the requests and desires of the growing tea drinking public while stressing the countless health benefits of tea. Appropriately enough, several recently published research articles cited the potential benefits the EGCG antioxidant found in green tea may provide to help prevent HIV infection," continued Kenny. "We were the first tea company to acknowledge this potential with our Rainbow Pride Tea brand and I hope the continued research on EGCG further confirms the results of the original studies and discovers natural sources that will prevent HIV. That's what I mean by 'being from the future,' seeing it and willing it to happen before it does," Kenny added.

EGCG rich Rainbow Pride Green Tea is available in a variety of wonderful flavored and scented natural green teas as well as a selection of natural, non-caffeinated organic rooibos infusions. The green tea selections include: ginger green tea, lemon green tea, blueberry green tea, cinnamon green tea, chamomile green tea, jasmine green tea, mint green tea, Chinese (dragonwell) green tea and Japanese (sencha) green tea. Along with the all natural, EGCG rich, green teas, Rainbow Pride Teas are also available in naturally flavored, non-caffeinated organic rooibos infusions, including: lemon, vanilla, peach, orange and mango.

"The number of people impacted throughout the world by this terrible and horrible epidemic is alarming and the numbers just continue to grow. When we created and developed Rainbow Pride Teas in 2004 we did it to honor a friend who died of AIDS and to raise money for HIV and AIDS foundations in the United States. At the time we naively thought that HIV-AIDS was a gay disease but with more education we realized that HIV-AIDS effected millions and millions of people worldwide including, sadly enough, millions of children. We realized we had to further open our minds and expand our scope of thought on how wide spread and devastating this disease is and that, even though we're a small company, we could do something to help make a difference," continued Kenny.